[Retail Dive] Staples revamps loyalty program

Staples new loyalty program, Easy Rewards, makes it easy for customers to earn and redeem points in stores, online at Staples.com and in the Staples mobile app.

Some of the highlights include:

• Earn every time they shop – 1 point per $1 spent on qualifying purchases
• Customers have the ability to choose "Bonus Categories" or favorites
  • Then customers can earn up 2x or more points on the 3 bonus points categories they buy most
• Earn points on eligible services, including recycling
• Have exclusive access to special savings events and member-only offers every day
• Track points and purchases on the Easy Rewards dashboard located in the Staples App or on the web

Read the full article here.