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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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[Retail Dive] Staples revamps loyalty program

Picture of Eagle Eye Eagle Eye on 21 February, 2024

Coverage/Press Mentions
[Retail Dive] Staples revamps loyalty program

Staples new loyalty program, Easy Rewards, makes it easy for customers to earn and redeem points in stores, online at Staples.com and in the Staples mobile app.

Some of the highlights include:

  • Earn every time they shop – 1 point per $1 spent on qualifying purchases
  • Customers have the ability to choose "Bonus Categories" or favorites
    • Then customers can earn up 2x or more points on the 3 bonus points categories they buy most
  • Earn points on eligible services, including recycling
  • Have exclusive access to special savings events and member-only offers every day
  • Track points and purchases on the Easy Rewards dashboard located in the Staples App or on the web

Read the full article here.
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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Tesco brings its AI game to new 'Clubcard Challenges' [Tesco]

Tesco brings its AI game to new 'Clubcard Challenges' [Tesco]

Picture of Eagle Eye Eagle Eye on 29 April, 2024

Tesco is rolling out an innovative AI-driven initiative called Clubcard Challenges, offering millions of customers the opportunity to earn up to £50...

Coverage/Press Mentions
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The Future of Retail, Part 2 - Tomorrow's Tech [The Food Institute]

The Future of Retail, Part 2 - Tomorrow's Tech [The Food Institute]

Picture of Eagle Eye Eagle Eye on 20 March, 2024

The future of retail is set to be revolutionized by advanced technologies, including AI-driven smart devices, self-checkout evolution, and smart...

Coverage/Press Mentions
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Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence [Experts Talk]

Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence [Experts Talk]

Picture of Eagle Eye Eagle Eye on 15 April, 2024

Brick-and-mortar stores are experiencing a resurgence as big-box retailers recognize the value of unique in-store experiences. Retail giants like...

Coverage/Press Mentions
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