How Amazon, Starbucks & Carrefour Use AI – EagleAI Insights

Jean-Matthieu Schertzer, Chief AI Officer at EagleAI, has authored an insightful article on AiThority exploring how major retailers like Amazon, Starbucks, Tesco, and Carrefour are leveraging artificial intelligence (AI) to revolutionize the retail experience.

In the piece, Schertzer delves into the transformative power of AI in enhancing customer engagement and operational efficiency. He discusses how AI tools can analyze vast amounts of consumer data to deliver personalized offers and streamline the shopping journey. For instance, Amazon's AI-powered shopping assistant, Rufus, helps customers find products more efficiently by understanding their shopping intent and providing tailored recommendations.

The article also highlights how retailers are incorporating gamification into their loyalty programs to boost customer retention. Carrefour, for example, collaborates with EagleAI to create personalized challenges in its MyClub loyalty program, enhancing customer engagement through AI-driven personalization.

Schertzer emphasizes the importance of predictive AI in optimizing promotional strategies and improving the overall retail experience. By harnessing AI's capabilities, retailers can not only meet but anticipate customer needs, leading to increased satisfaction and loyalty.

Read the full article on AiThority