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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Footfall driving campaign for Mitchells and Butlers [Driftrock]

Footfall driving campaign for Mitchells and Butlers [Driftrock]

Mitchells and Butlers, one of the UK’s largest hospitality operators, launched a footfall-driving campaign with Driftrock and Havas, offering a 25% discount at Toby Carvery and Harvester locations. The campaign, designed to engage consumers and measure online to offline conversions, successfully issued 105,000 coupons with a 5% redemption rate across over 200 venues. This initiative, which included geo-targeted ads and real-time reporting, also generated 67,000 opt-ins. For more insights on how to generate and convert leads, read the full article.

How AI-Driven Personalization is Shaping the Future of Retail: Insights from Cédric Chereau

1 min read

How AI-Driven Personalization is Shaping the Future of Retail: Insights from Cédric Chereau

Cédric Chereau, Managing Director of EagleAI, recently highlighted how AI-driven personalization is reshaping retail by enabling hyper-personalized...

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Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence [Experts Talk]

Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence [Experts Talk]

Brick-and-mortar stores are experiencing a resurgence as big-box retailers recognize the value of unique in-store experiences. Retail giants like...

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Retail Loyalty Trends for 2025: What's New?

Retail Loyalty Trends for 2025: What's New?

The future of retail loyalty is quickly evolving.Our experts at Eagle Eye dive into what retailers need to be across for 2025 to be the year to...

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