Skip to the main content.
Interim Report for FY24

Eagle Eye Interim Report 2024

Download Report

Footfall driving campaign for Mitchells and Butlers [Driftrock]

Footfall driving campaign for Mitchells and Butlers [Driftrock]

Mitchells and Butlers, one of the UK’s largest hospitality operators, launched a footfall-driving campaign with Driftrock and Havas, offering a 25% discount at Toby Carvery and Harvester locations. The campaign, designed to engage consumers and measure online to offline conversions, successfully issued 105,000 coupons with a 5% redemption rate across over 200 venues. This initiative, which included geo-targeted ads and real-time reporting, also generated 67,000 opt-ins. For more insights on how to generate and convert leads, read the full article.

Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence [Experts Talk]

Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence [Experts Talk]

Brick-and-mortar stores are experiencing a resurgence as big-box retailers recognize the value of unique in-store experiences. Retail giants like...

Read More
19 Ways To Create A Community Around Your Brand [Forbes]

19 Ways To Create A Community Around Your Brand [Forbes]

Eagle Eye’s Sarah Jarvis was featured in a recent Forbes Expert Panel article, "19 Ways to Create a Community Around Your Brand." In it, Sarah and...

Read More
Created Not Curated: Why The Future of Retail Personalization Will Be 'Just For You' [Forbes]

Created Not Curated: Why The Future of Retail Personalization Will Be 'Just For You' [Forbes]

In the illuminating blog post, "Created, Not Curated: Why Retail Personalization Is Just for You," penned by our esteemed Director of Propositions...

Read More