The partnership enables the public to say ‘thank you’ by donating complimentary vouchers to frontline workers for use in physically distanced outdoor hospitality initiatives.
Leading marketing technology company Eagle Eye Solutions is partnering with The UK’s Grand Outdoor Summer Café to power its key worker hospitality promotions scheme.
The UK’s Grand Outdoor Summer Café has been developed in anticipation of eased lockdown measures by live music venue operator The Piano Works to thank the public, reward key workers and generate revenue when the hospitality industry needs it most.
As the Minister for Local Government considers granting blanket permission to temporarily deregulate permitted seating outside hospitality venues on pavements and in squares and open spaces (subject to highway and safety concerns), the UK’s Grand Outdoor Summer Café is poised to launch this summer with 100 industry operators and counting.
The campaign is encouraging customers of participating operators to raise money towards vouchers for frontline workers via Eagle Eye’s audience network partnership with the UK public sector discount scheme, Blue Light Card. Partnering with Eagle Eye and Wi-Fi provider Wireless Social means it is also easy and secure for any operator to take part.
Unique voucher codes issued via the Eagle Eye AIR platform can be redeemed in real time using hygienic contactless systems in participating venues. Money raised towards vouchers will be reimbursed to operators at face value, driving footfall traffic and sales and increasing customer confidence to visit by raising awareness of key workers socialising in their venues.
"We are delighted to support The UK’s Grand Outdoor Summer Café," said Al Henderson, Eagle Eye's Chief Sales Officer. "Powering its promotions helps us both thank key workers and support embattled hospitality operators during these difficult times."
"With help from partners like Eagle Eye, we can thank the public for behaving so responsibly and reward our frontline workers while dining and drinking outside across the UK, enjoying the great British Summer," said Tristan Moffat, The Piano Works Operations Director.
If the government fails to grant the blanket permission, vouchers can be used inside. They will not have an expiry date.
Eagle Eye is donating the use of its platform for this initiative at no cost. Wireless Social will onboard its service free of charge for any operators not currently using their guest Wi-Fi.
Notes:
The campaign will generate funds by contacting opted-in operator customer databases to redirect them to a JustGiving page. It will then contact frontline workers, inviting them to register their Blue Light Card numbers. A registered key worker will instantly receive a unique Eagle Eye voucher that can be redeemed at a participating venue of their choice.
For every £1 donated, the campaign will take 15p to cover VAT and administration fees. The campaign will reimburse participating operators and venues 100% of the value of the voucher. If the guest wants to spend more, they pay the difference. Interested operators can contact Eagle Eye or register here.
About Eagle Eye Solutions Group Plc
Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real-time through coupons, loyalty, apps, subscriptions and gift services.
Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost while driving marketing innovation.
The Company's current customer base comprises leading names in UK Grocery, Retail and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, JD Sports, Greggs, Mitchells & Butlers, Pizza Express and in Canada, Loblaws, Shoppers Drug Mart and Esso.
Eagle Eye is headquartered in Guildford, United Kingdom and has offices in Manchester, Toronto, Canada and Melbourne, Australia.
Web – eagleeye.com
Twitter – @WeAreEagleEye
About The UK’s Grand Outdoor Summer Café
The Grand Outdoor Cafe is a campaign from live music venues The Piano Works to safely restart the UK hospitality industry by transforming public spaces and streets into fabulous al fresco dining spaces whilst adhering to physical distancing. The campaign proposes that seating on pavements, squares and open spaces outside of restaurants and bars be permitted and is calling on the government to issue a directive to grant local authorities temporary deregulation to allow tables and chairs outside existing hospitality businesses.
Following our open letter to Alok Sharma, calling on the government to allow local authorities to permit hospitality operators to use open spaces and squares outside their venues to serve food and drinks, Robert Jenrick, the Housing and Local Government Minister, has said "he is now considering a ‘blanket’ permission for restaurants, pubs, cafes and bars to use pedestrianised streets for tables and chairs" as reported in the Sunday Telegraph 17th May.
Web – https://www.ukgsoc.org
Twitter – @UKSOC1
For further information at Eagle Eye, please contact:
Martin Pang, Marketing Director
T: +44 (0)844 824 3686
For further information at #UKGrandOutdoorCafe, please contact:
Emma Hawley, Founder & Director
T: +44 (0)7516762597
E: emma_h100@hotmail.com
Eagle Eye on 5 August, 2020
