An Apology for Omnichannel [The Martech Weekly]

Omnichannel experiences are essential in retail but rarely implemented correctly. Join recent convert Juan Mendoza, Editor of The Martech Weekly (TMW), who has come around to the idea of the omnichannel experience after reading the latest edition of Omnichannel Retail – How to Build Winning Stores in a Digital World by Eagle Eye CEO, Tim Mason and Sarah Jarvis, Communications and Propositions Director.

In his recent article, An Apology for Omnichannel, Juan discusses how the book changed how he viewed omnichannel as a concept. Instead of simply marketing via multiple channels, he cautions that it’s about creating a personalised, frictionless customer experience across these channels.

Readers can learn how to implement omnichannel strategies and which benefits they can expect to take advantage of while handling the massive amounts of data required to harness the true power of omnichannel in today’s increasingly competitive retail and marketing landscape.

Find out more about Juan’s thoughts about Omnichannel Retail – How to Build Winning Stores in a Digital World and the next generation of omnichannel retail and marketing in the article here: An Apology for Omnichannel.