AI Could Put 'Holy Grail' of Retail Offers Within Reach [PYMNTS]

With powerful capabilities to instantly analyze data, predict customer behavior, and deliver a truly personalized customer experience, artificial intelligence is well on its way to revolutionizing how marketers approach the retail sector.

In a recent PYMNTS article, Jean-Matthieu Schertzer, Eagle Eye’s Chief AI Officer, explores the influence that artificial intelligence has on retail personalization strategies. By tailoring the retail experience to the purchase behavior of every individual, retailers can retain customers like never before, a practice Jean-Matthieu calls the "holy grail."

AI equips marketers with advanced technology to transform their operations efficiently. Thanks to artificial intelligence, a new retail landscape is coming soon.

Learn more about the potential AI has in transforming retail marketing here.