Even online fashion retailer Asos caused a stir in 2018 when it abandoned its three-year-old loyalty scheme in favor of a pre-existing subscription delivery service that also helps offset fulfillment costs.
The ability to identify and pay via digital, combined with the predictability of fast or regular product or service delivery, means even traditional operators can capitalize on subscriptions in their physical locations.
One Eagle Eye client that recognized this was IMO Car Wash, which recently launched its IMO Wash Club subscription service to boost sales, incentivize frequency, and enhance customer engagement.
Transformative digital benefits
Now, just as this year unexpectedly boosted those who were already winning with digital, it has galvanised every customer-facing business to redouble their digital transformation efforts.
It has also reinforced that what matters in retail hasn’t changed. What has changed is consumers’ means of access via digital. They still look for value, convenience, expertise, and personal service.
Eagle Eye also found that value for money still tops the list of reasons consumers shop with a retailer or brand. However, they also actively seek promotions and want to be recognized for their repeat business.
Enter Walmart+ in the US and Loblaws’ PC Optimum Insiders in Canada, which aim to not only rival Amazon Prime and out-innovate it with the added benefits of their vast store and fuel networks.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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