Eagle Eye to Acquire Untie Nots, Expanding AI-Powered Promotions

For the full regulatory announcement, please visit here. The below information is a summary of the announcement.

Better Together – Acquisition Highlights

• Strengthens our international footprint, especially in France and North America
• Expands our portfolio of blue-chip enterprise customers, unlocking cross-sell potential across grocery and health & beauty retail sectors
• Brings immediate product enhancements, expanding our capabilities in data, AI, UX, and gamification
• Bolsters our talent pool, digital innovation, and technical depth

Executive Commentary

"The acquisition of Untie Nots will provide us with accelerated entry into the French digital promotions market, bring some of Europe’s largest grocers into the Group, and add to our growing roster of U.S. clients—offering strong cross-sell potential," said Tim Mason, Chief Executive Officer at Eagle Eye.

"As retailers continue to ramp up digital promotion efforts to drive growth and retention, Untie Nots' gamification technology is well-positioned to resonate with our global customer base and sales pipeline.

Untie Nots' impressive customer base and financial performance speak to the strength of its team and product suite. We’re confident this acquisition will unlock significant growth opportunities for both organizations."

Zyed Jamoussi and Cédric Chéreau, Group Managing Directors at Untie Nots, added:

"Joining forces with Eagle Eye allows us to deliver a powerful, cloud-based SaaS suite to the retail industry—combining real-time transactions, one-to-one targeting, and gamified customer experiences.

This partnership empowers us to serve the retail market globally, from Asia Pacific to Europe, the UK, and North America. We’re incredibly excited about the opportunities ahead."