Giant Eagle Selects Eagle Eye for Loyalty & Personalisation

Eagle Eye, the global marketing technology company, today announces Giant Eagle, a regional food, fuel and pharmacy retailer and one of the 40 largest family-operated companies in the US, has signed a multi-year agreement to use Eagle Eye’s AIR platform to facilitate its new digital loyalty platform and increased promotional capabilities.

Giant Eagle, which has over 470 stores across Pennsylvania, Ohio, West Virginia, Indiana and Maryland, selected Eagle Eye for its breadth of capabilities and ability to facilitate a personalised loyalty platform at scale. Eagle Eye’s AIR platform will enable Giant Eagle to further advance its leading loyalty programme across all facets of its business. Giant Eagle will also use the AIR platform to enable the end-to-end management of real-time personalised promotions, enabling the multi-format retailer to continue to innovate its in-store customer experience.

It is intended that functionality will be rolled out to Giant Eagle’s customers in phases, starting at the end of Eagle Eye’s current financial year to 30 June 22.

This is Eagle Eye’s fourth customer in the United States, following the signing of one of the largest national US grocers earlier this month, reflecting the ongoing transition by US retailers from traditionally paper-based promotion activity and Eagle Eye’s increasing international profile.

Tim Mason, CEO of Eagle Eye, said: "We are excited to be welcoming another well-established US retailer onto our AIR platform. North America is a key market where we see increasing opportunities for growth as retailers accelerate their digital transformation strategies. This win is a testimony to the capabilities of our AIR platform, and we look forward to supporting Giant Eagle on its digital growth journey."

Justin Weinstein, VP of Customer Experience at Giant Eagle, said: "We’re excited to partner with Eagle Eye to advance and accelerate our efforts to bring our customers the most personalized and rewarding loyalty platform in North America.”