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Annual Report for FY23

Eagle Eye Annual Report FY23

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Applying the Golden Rule to Omnichannel Retail Marketing [Street Fight]

Applying the Golden Rule to Omnichannel Retail Marketing [Street Fight]

The retail industry is experiencing an unprecedented period of upheaval; according to Forrester, 60% of all retail sales are now digitally influenced. With customer expectations changing so rapidly, an updated version of the award-winning retail guide - Omnichannel Retail: How to Build Winning Stores in a Digital World – is the focal point of this interview.

Kathleen Sampey of Street Fight speaks with Eagle Eye CEO Tim Mason, co-author of Omnichannel Retail, to discuss evolving consumer behaviors, advancements in retail marketing technology, and how retailers can bring everything together under one roof.

In this interview, Tim also explains the Golden Rule concept, which revolves around treating customers how you would like to be treated, and why this is still relevant today, even as how consumers shop has changed. Readers can also learn about Eagle Eye’s proprietary MACH-based technology designed to power next-gen loyalty and some of the company’s advancements to take offer personalization into the future.

Learn more about Tim’s thoughts on the next generation of retail marketing initiatives helping brands get closer to their customers in Applying the Golden Rule to Omnichannel Retail Marketing.

This Will Be an Omnichannel Christmas [Retail Sector]

1 min read

This Will Be an Omnichannel Christmas [Retail Sector]

A recent report by Adobe predicted an increase in 2023 holiday spending across the UK despite persistently high costs across all consumer categories....

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19 Ways To Create A Community Around Your Brand [Forbes]

19 Ways To Create A Community Around Your Brand [Forbes]

Eagle Eye’s Sarah Jarvis was featured in a recent Forbes Expert Panel article, "19 Ways to Create a Community Around Your Brand." In it, Sarah and...

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Creating Engaging Loyalty In 2024 And Beyond [Forbes]

Creating Engaging Loyalty In 2024 And Beyond [Forbes]

In her latest blog post for Forbes Communications Council, industry expert Sarah Jarvis explores the nuanced landscape of loyalty strategies in the...

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