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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

1 min read

Applying the Golden Rule to Omnichannel Retail Marketing [Street Fight]

Applying the Golden Rule to Omnichannel Retail Marketing [Street Fight]

The retail industry is experiencing an unprecedented period of upheaval; according to Forrester, 60% of all retail sales are now digitally influenced. With customer expectations changing so rapidly, an updated version of the award-winning retail guide - Omnichannel Retail: How to Build Winning Stores in a Digital World – is the focal point of this interview.

Kathleen Sampey of Street Fight speaks with Eagle Eye CEO Tim Mason, co-author of Omnichannel Retail, to discuss evolving consumer behaviors, advancements in retail marketing technology, and how retailers can bring everything together under one roof.

In this interview, Tim also explains the Golden Rule concept, which revolves around treating customers how you would like to be treated, and why this is still relevant today, even as how consumers shop has changed. Readers can also learn about Eagle Eye’s proprietary MACH-based technology designed to power next-gen loyalty and some of the company’s advancements to take offer personalization into the future.

Learn more about Tim’s thoughts on the next generation of retail marketing initiatives helping brands get closer to their customers in Applying the Golden Rule to Omnichannel Retail Marketing.

An Apology for Omnichannel [The Martech Weekly]

1 min read

An Apology for Omnichannel [The Martech Weekly]

Omnichannel experiences are essential in retail but rarely implemented correctly. Join recent convert Juan Mendoza, Editor of The Martech Weekly...

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The omnichannel opportunity: A path to seamless experiences [MarTech]

The omnichannel opportunity: A path to seamless experiences [MarTech]

Discover the transformative power of omnichannel marketing in delivering cohesive brand experiences. Explore practical tactics and insights to...

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This Will Be an Omnichannel Christmas [Retail Sector]

1 min read

This Will Be an Omnichannel Christmas [Retail Sector]

A recent report by Adobe predicted an increase in 2023 holiday spending across the UK despite persistently high costs across all consumer categories....

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