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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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1 min read

Applying the Golden Rule to Omnichannel Retail Marketing [Street Fight]

Applying the Golden Rule to Omnichannel Retail Marketing [Street Fight]

The retail industry is experiencing an unprecedented period of upheaval; according to Forrester, 60% of all retail sales are now digitally influenced. With customer expectations changing so rapidly, an updated version of the award-winning retail guide - Omnichannel Retail: How to Build Winning Stores in a Digital World – is the focal point of this interview.

Kathleen Sampey of Street Fight speaks with Eagle Eye CEO Tim Mason, co-author of Omnichannel Retail, to discuss evolving consumer behaviors, advancements in retail marketing technology, and how retailers can bring everything together under one roof.

In this interview, Tim also explains the Golden Rule concept, which revolves around treating customers how you would like to be treated, and why this is still relevant today, even as how consumers shop has changed. Readers can also learn about Eagle Eye’s proprietary MACH-based technology designed to power next-gen loyalty and some of the company’s advancements to take offer personalization into the future.

Learn more about Tim’s thoughts on the next generation of retail marketing initiatives helping brands get closer to their customers in Applying the Golden Rule to Omnichannel Retail Marketing.

Talking to Tim Mason [Loyalty Magazine]

1 min read

Talking to Tim Mason [Loyalty Magazine]

Data is the new oil and its role in delivering personalized shopping experiences is indisputable. Yet many retailers are failing to take full...

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Loyalty Programs Gain Value When Customers Are Treated like Royalty

2 min read

Loyalty Programs Gain Value When Customers Are Treated like Royalty

Loyalty programs in any industry can make or break a brand's reputation. From the way a company manages personal data to how it markets to recurring...

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Eagle Eye Unveils EagleAI, an AI-Powered Data Science Solution

8 min read

Eagle Eye Unveils EagleAI, an AI-Powered Data Science Solution

[London], January 11, 2024 – Eagle Eye, the leading SaaS business that executes loyalty, personalized promotions, and omnichannel marketing solutions...

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