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The People Pleaser just wants everyone to be happy. Our "Thank" algorithm makes sure customers get offers on the products they love.

The Influencer wants to introduce you to new products that she just knows you will love. Our "look-alike" algorithm finds customers who are similar and recommends new products for them to drive cross-sell and new product adoption.

The Chef likes to experiment with different ingredients in different proportions. They try different combinations of the balance between "Thank" and "Activate" until they are satisfied that it is just right.

The Diviner has a knack for predicting the future, and has a pretty reliable track record. The Diviner predicts how much a customer will spend on a brand in an upcoming period so the offer can be tailored to them.

The Coach believes you can always do more, and he’s not afraid to push you. Our "Stretch" algorithm drives incrementality by getting customers to stretch beyond their usual purchase amount.

The Moderator likes to keep things realistic and calm. If customers have been stretched too far, he brings a voice of reason to prevent their offers from becoming unachievable.

The Motivator wants to encourage everyone to do their best, and isn't afraid to give people incentives to get them moving. The "Reward" algorithm calculates the right reward to incent each individual customer will need to be driven to take action.