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Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.


DIAL - Data Insight Action Loyalty

2 min read

Introducing DIAL: The Framework for Creating Measurable Customer Loyalty

In today's fast-paced business landscape, creating and maintaining customer loyalty is more crucial than ever. To achieve this, a strategic framework...

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5 min read

DIAL Turns 30 This Year: Happy Birthday!

As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalisation to drive sales growth and customer lifetime...

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