3 min read
Leveraging Points Expiry Rules in Your Loyalty Strategy
Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
1 min read
Billy McLintock on 11 March, 2024
Contents
Awards season is well and truly here, a great time to celebrate the achievements of both our employees and customers who have spearheaded innovation in the loyalty space over the past year. First up is the International Loyalty Awards 2024, taking place in April, where we're thrilled to announce our presence as finalists in four categories with three of our customers.
Our finalists:
Now, we turn to you, for your invaluable assistance. We're calling upon you to spare a moment and lend us your support.
A new category has been introduced for 2024: The International Loyalty Program of the Year 2024 (as voted by the Public) Award, where finalists from all categories compete based on public votes.
Voting is now open until April 4th, and the process couldn't be simpler:
We thank you for your support. With your help, we're hopeful for a successful outcome in the months to come!
Senior Product Marketing Manager
With years of Product Marketing experience in the loyalty space, he stands not only as a passionate advocate for the field but as a dedicated expert, guiding retailers to master the intricate art of 1-2-1 marketing. He brings to the table not only a profound understanding of the challenges but also a comprehensive grasp of the requisite technology needed to overcome these obstacles, as well as the transformative benefits awaiting those who get it right.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
3 min read
Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...
2 min read
Ah, points – the heartbeat of most loyalty schemes. Earn them, burn them, save them, boost them, donate them, gift them, argue who gets them in a...
5 min read
Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...