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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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1 min read

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

We are absolutely delighted to announce that several of our incredible customers have been shortlisted for awards at the 2025 International Loyalty Awards. As their proud technology partner, we are thrilled to see their hard work and innovation recognised on a global stage in  the following categories:

  • Best Global Loyalty Launch or Initiative 
    Tesco Clubcard - Tesco - Eagle Eye
    Tesco Clubcard Challenges, powered by Eagle Eye's AI driven solution, gives customers the opportunity to collect up to £50 worth of Clubcard points in 6 weeks by completing personalised challenges based on products they already know and love. Tesco ran 4 campaigns in 2024, delivering significant value to their members.
  • Best Global Loyalty Launch or Initiative
    Everyday Rewards New Zealand - Woolworths Group - Eagle Eye
    Everyday Rewards transformed New Zealand's loyalty landscape by seamlessly migrating over two million members and adding 250,000 new sign-ups. With cutting-edge personalization, diverse earning and redemption options, and strategic partnerships, the program delivers unparalleled value, achieving 100% online shopper conversion and transforming the loyalty experience across sectors.
  • International Loyalty Program of the Year - Asia Pacific
    Everyday Rewards - Australia & New Zealand - Woolworths Group - Eagle Eye
    Everyday Rewards, a free loyalty program by Woolworths Group, offers value and convenience to almost 12 million members. The 2024 New Zealand transformation makes it the region's only grocery and beverage loyalty program with reciprocal benefits for members in Australia and New Zealand.
  • Best Loyalty Program Hospitality - Worldwide (Hotels, Motels, Resorts, Cruises)
    pub+ - ALH Hotels Group, part of Endeavour Group - Eagle Eye
    pub+ by ALH Hotels Group redefines hospitality loyalty across 350+ venues in Australia. With tailored rewards, exclusive benefits, and seamless integration across food, beverage, and gaming, pub+ enhances customer experiences while driving business growth. Its innovative approach combines personalization, convenience, and engagement to set a new standard in hospitality loyalty.

Congratulations to everyone involved—this recognition is truly well deserved. We are eagerly looking forward to the ceremony in May!

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