Double Win! Celebrating Success at the Asia Pacific Loyalty Awards

We are proud to announce that our work with ALH Hotels Group and Woolworths Group has been recognized with two major wins at the 2025 Asia Pacific Loyalty Awards!

Best Overall Loyalty Program – Business to Employee

In partnership with ALH Hotels Group, pub+ TEAM took home the award for Best Overall Loyalty Program in the Business to Employee category. pub+ TEAM stands out for its unique approach: instead of separating staff from the guest loyalty experience, the program brings team members fully into the fold. ALH Hotels’ staff enjoy all the benefits of the pub+ loyalty program—and more—allowing them to engage with guests from a place of first-hand experience. This empowers the team to become the program’s most passionate advocates and a key driver of customer acquisition, bridging the gap between the guest proposition and team engagement.

Best Loyalty Program Re-Launch

Our collaboration with Woolworths Group on Everyday Rewards New Zealand was awarded Best Loyalty Program Re-Launch. Everyday Rewards NZ has transformed the loyalty landscape in New Zealand by seamlessly migrating over two million members while also acquiring 250,000 new sign-ups. Through cutting-edge technology, personalised rewards, and strategic partnerships, the program achieved 100% conversion of online shoppers, exceeded app download targets, and delivered exceptional value and satisfaction to its members.

These awards are a testament to the power of partnership and innovation. We are honoured to work alongside ALH Hotels Group and Woolworths Group to create loyalty programs that not only engage members but also deliver measurable business impact.

A huge thank you to everyone involved in making these achievements possible!