2 min read
Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co In 2025, it’ll be 30 years since Tesco launched...
Introducing AIR
As a world-class digital marketing platform, Eagle Eye AIR empowers leading retailers worldwide to unlock the potential of omnichannel personalization. Through its API-based, composable architecture, AIR delivers unparalleled flexibility and scale and provides future-proofed loyalty, promotions, subscriptions, and gifting capabilities to hundreds of retailers and connected partners across more than 90,000 connected stores globally.
Eagle Eye AIR's innovative solutions enable retailers to achieve exceptional customer engagement, drive sales growth, and foster brand loyalty.
Eagle Eye AIR sits within the Transaction Layer acting as the engine room of a retailer’s personalized marketing ecosystem. It operates at 1000s of transactions per second, connecting with in-store and online channels in real-time, offering the ability to execute the 100s of millions of offer permutations across the retailer’s entire customer base that advanced analytics and AI within the data layer has provided.
Fully hosted within Google Cloud Platform and utilizing many cloud-native technologies under the hood, AIR operates at an unmatched scale to bring all three layers together, enabling leading retailers to fulfill the ambition of real-time personalization.
Omnichannel
We think this sets us apart from other loyalty providers, our solution is built for omnichannel. This means your customers are met with a consistent and tailored experience, irrespective of the channel they’re in —be it a brick-and-mortar store, mobile application or website. This is proven to drive long-term loyalty and boost your bottom line.
Real-Time
One of our founding beliefs when building our platform at the start was that everything should be real-time, all the time. Personalized customer experiences work best when everything is instantly up-to-date. Match that with our blazing-fast response times, your customers won't even know we exist, like it should be. Our average API response time is less than 150ms - quicker than a Google search for comparison! We also understand that sometimes things have to be done with an exported file, and we can cater for those use cases too.
Cloud Native
Hosted on the market-leading Google Cloud Platform, we have built our platform utilising the best cloud-based technology to ensure we can deliver maximum stability, security, flexibility & scalability, allowing you to execute your customer engagement strategy day-in-day-out, without worrying about any of the nuts and bolts.
API-first
Our API-first approach enables a seamless integration with all your existing back-end systems, and with any partner or third-party system. Our flexible API layer is designed for innovation, helping futureproof your business and enhances customer experiences across multiple channels whilst capturing real-time valuable data insights with just a few lines of code!
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