.svg){kind=icon}
3x
More reasons to open.
When relevant deals come first, more of them get noticed: 3x click rate vs. a generic promotional flyer.
Personalized Picks
You've already invested in the promotions. Now make sure every customer sees the ones that matter to them.
Personalized Picks uses built-for-retail AI to individually rank the mass promotions you already run, bringing relevant value to the top of your emails, app feeds, digital flyers and online offer galleries, for every customer. Drive more engagement, more visits and bigger baskets, without creating any new promotions or increasing discounts.
4x
4 times as many featured promotions purchased Results from our early customers, compared with generic promotional communications.
Your best promotion is the one they never see
Every week, your teams negotiate, fund and publish hundreds of promotions. Then every customer gets the same version of them: the same email, the same ‘this week’s offers’ page, the same sea of shelf-edge promotion labels.
So the hot sauce deal your biggest hot sauce fan would jump on gets lost behind offers she’ll never use. She stops scrolling, clicking or looking long before she finds it.
What if every customer saw the promotions that mattered to them first?
Personalized Picks brings relevant promotions forward, making it easier for customers to find the value you’re already offering them. Put relevant value in front of every customer and you give them a reason to visit, whether that’s in store, online or in your app. Every relevant deal they see makes your value stand out a little more.
Same promotions. A smarter order for every customer.
Personalized Picks sits between the promotions you already run and the channels you already use. For every customer, our intelligent built-for-retail AI reorders each week’s available promotions so the most relevant come first. The result is one-to-one personalized experiences you can surface wherever your customers are: email, your app, digital flyer and online offer gallery.
Smarter than “you bought this before.”
Our AI looks past the basics nearly everyone buys to find what makes each customer unique. Then it asks the questions a great store manager would:
What does this customer love?
Joel often buys hot sauce. An offer on their favorite brand could deserve a place near the top.
What might they try next?
Customers with similar buying patterns also buy a particular brand of salsa. It could be worth bringing forward.
Have they just stocked up?
A recent stock-up purchase can make another promotion on that product less relevant right now. Move the detergent offer down based on last week’s bulk buy.
Then your commercial priorities shape the ranking. Boost supplier-funded promotions, prioritize brands or categories, and limit how many similar offers appear together. Your merchandisers set the rules and review the results before the rankings are used in customer communications.
One pool of promotions.
Millions of personalized experiences.
Nothing is created.Nothing is withheld.Every customer can still use every promotion.Only the order changes.
Same promotions. Better returns.
Results from our early customers:
20%
More visits.
20% more unique customers visiting the weekly ad every week after launch.
4x
More promotions bought.
4x more featured offers purchased than with a generic promotions mailer.
Returns without a rebuild.
Paid for itself in under a month
$55M
15:1
Personalized Picks has generated up to $55M in annualized incremental sales: a 15:1 return on license cost.
Personalization without the transformation project - live in 6 weeks!
No new promotions.
No additional promotional funding.
No POS integration.
Personalized Picks works with the customer and promotional data you already hold, delivering individually ranked offers into existing channels, including email, digital flyers, apps and online offer galleries.
With the required data feeds in place, our six-week implementation plan provides a fast route to your first live campaign, with results measured against a control group.
Personalized Picks FAQs
What is Personalized Picks?
Personalized Picks is an AI-powered product from Eagle Eye that turns a retailer’s existing mass promotions into personalized experiences. It ranks each week’s available promotions individually for every customer, so the most relevant offers come first. No new promotions are created, and none are withheld. Only the order changes.
Which retailers is it for?
Personalized Picks is built for retailers with a broad pool of promotions and high purchase frequency; namely grocers, big-box, specialty, and retail pharmacy businesses.
What types of promotion can it rank?
Personalized Picks ranks existing promotions including discounts, multibuys and loyalty points offers. The offers keep their existing terms and eligibility rules.
How does Personalized Picks decide which offers each customer sees first?
The AI looks past the products nearly everyone buys to find what makes each customer unique. It leads with what a customer buys regularly, brings forward what similar customers buy that they haven’t tried yet, and moves down items they’ve just stocked up on. It then applies the retailer’s own rules, such as supplier-funded boosts and category caps.
Which channels can deliver personalized offers from Personalized Picks?
Retailers can use the rankings in their existing emails, apps, digital flyers and online offer galleries. Personalized Picks supplies the ranked offers; the retailer’s systems create and deliver the customer communications.
Does Personalized Picks need new promotions, extra discounting or POS integration?
No. It works with the promotions and the first-party customer data a retailer already has. It needs no new promotions, no additional promotional funding and no POS integration.
How long does Personalized Picks take to implement?
With the required data feeds in place, the six-week implementation plan takes a retailer to its first live campaign, with under 10 days of effort from the retailer’s team.
How is performance measured?
Performance is compared with a control group using purchase data and records of the offers customers received. This allows retailers to assess purchases of featured promotions as well as broader sales impact.
How is it different from Personalized Promotions?
Personalized Picks ranks existing mass promotions. Personalized Promotions creates individual offers with tailored purchase targets and rewards.
You've already got the promotions. Let's make more of them.
Bring us your next weekly promotional calendar. We’ll show you what Personalized Picks would do with it.
Let’s talkPart of Eagle Eye’s AI-Powered Personalization Science suite, alongside Personalized Promotions and Personalized Challenges.