Personalized Promotions

True 1:1 offers. Created by AI. Guided by humans. Executed at enterprise scale.

Personalized Promotions is an AI-powered personalization engine that enables retailers to create, allocate, and execute truly individual promotional offers in real time, and at massive scale.

Unlike traditional “best-fit” or segment-based offers, millions of unique offers are dynamically created each promotional cycle - within retailer-defined objectives, guardrails, budgets, and company standards.

See what true 1:1 personalization looks like

The shift from mass to 1:1 is inevitable

Retailers have spent decades optimizing promotions - yet most offers are still:

Blanket discounts given to everyone
Manually built for broad customer segments
Costly, laborious to set up, slow to launch, and difficult to measure

The result? Wasted promotional spend, low redemption rates, long lead times, internal complexities and customers rewarded for behavior they would have delivered anyway.

Personalized Promotions changes that equation by making 1:1 personalization practical, provable, and scalable for enterprise retail.

Creates individualized offers (not “best-fit” selections)

Allocates them to each customer’s Wallet

Executes and redeems them in real time across all channels at the POS

Measures ROI, incremental sales, audiences and budget performance automatically

Traditional personalization

Customers are assigned one of a small number of pre-built offers.

Personalized Promotions

Millions of unique offer variations are created dynamically, within your rules, every promotional cycle.

Hand depositing a gold coin into a transparent piggy bank filled with coins, with a glowing green arrow trending upward in the background.

Drive higher ROI from promotional spend

Shifting spend from mass promos to personalized offers boosts redemption, often with lower rewards, delivering more return per dollar.

Horizontal bar divided into a beige section labeled Normal spend and a purple section labeled Reward with a gift icon.

Reward only incremental behavior

AI determines the optimal incentive level for each customer, avoiding over-discounting customers who would have purchased anyway.

Reduce operational complexity

Automate offer creation, allocation, execution, and reporting - cutting campaign setup time from weeks to minutes.

Difficulty slider set to level 2 Medium, positioned below a group of seven diverse yellow smiley face emojis.

Stay in control with human-led AI

Teams set objectives, rules, budgets, and reward limits. AI optimizes within those boundaries, never beyond them.

Person wearing a purple coat sitting inside a shopping cart with a yellow smiley face emoji covering their head, pointing fingers upward.

Increase customer engagement

Every customer receives offers that reflect their shopping behavior, preferences, and offer sensitivity - reinforcing loyalty and long-term value.

How Personalized Promotions works

Set objectives & guardrails

AI creates personalized offers for each customer

Real-time execution at checkout

Measure and optimize

Menu options reading AI Optimized (default), Recruit, and Reward, positioned above a difficulty slider set to level 2 Medium.

Define goals (recruit, reward, AI-optimized), budget limits, offer difficulty, reward ranges, and eligibility rules.

A diverse group of seven yellow smiley face emojis wearing different purple accessories, including a chef's hat, glasses, and a turban.

Algorithms analyze transaction history, affinities, past promotions, and sensitivity to determine the optimal offer for each customer.

Offers are delivered to customer wallets and adjudicated at the POS in real time

Eagle Eye software dashboard on a desktop monitor displaying Campaign KPIs, bar charts, pie charts, and performance metrics.

Performance, ROI, incremental sales, audiences and budget usage are tracked in a single dashboard.

Unlimited
scale

Millions of individualized offers, every week

Human-led
AI

Retailers remain in control of strategy and guardrails

Omnichannel
execution

POS, Ecomm, loyalty wallets

Enterprise
integrations

API-first, cloud-native architecture

Proven
AI

Built on algorithms delivering up to 7:1 ROI for leading global retailers since 2017

Unlock new value with supplier-funded personalization

Personalized Promotions enables a new, measurable model for CPG-funded promotions:

AI-driven lookalike targeting for new buyer acquisition
Individual-level attribution and incrementality
Closed-loop reporting on reach, performance, and sales impact
Self-service reporting

Analytics dashboard displaying campaign KPIs for 'Challenges', including participant metrics like exposed users and winners, alongside financial performance data such as total sales and discounts given.

Featured Vendor

Market Guide for Loyalty June 2025

Featured Vendor

Loyalty Platforms Landscape July 2025

Major Player

MarketScape: Worldwide Retail Loyalty Software 2024

Let’s start the conversation

See what true 1:1 personalization looks like

Personalized Promotions moves personalization from strategy into execution - delivering relevance for customers and measurable profit for retailers.

See how AI-created promotions can transform your promotional performance.

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Personalized Promotions

True 1:1 offers. Created by AI. Guided by humans. Executed at enterprise scale.

The shift from mass to 1:1 is inevitable

What is Personalized Promotions?

Created, not curated: next-generation personalization