New Edition of Omnichannel Retail: How to Build Winning Stores in a Digital World Handbook [Retail Tech Innovation Hub]

No retailer can ignore that the industry landscape is shifting… again. For retailers grappling with these changes, a new article in Retail Tech Innovation Hub offers insights from Eagle Eye CEO Tim Mason and Sarah Jarvis, Director of Communications and Propositions, taken from their newly released business guide to help retailers plan their next moves.

Focusing on the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World, the updated handbook offers fresh perspectives and strategies for retailers and consumer-facing brands. Key to success in the next generation of retail are several core concepts that retailers must adapt to, including transforming physical stores, hyper-personalisation, and leveraging emerging digital opportunities through customer data.

As one of the chief architects behind the Tesco Club Card, initially launched in 1995, Tim emphasises that retail has changed so much since the book's initial publication in 2019 that it needed an update now. Together with co-author Sarah Jarvis, their article discusses the critical points within the book and how retailers can use this hefty cheat code to get ahead of the competition.

If you're looking to stay ahead in the evolving retail landscape, their book, ‘Omnichannel Retail’ and the Retail Technology Innovation Hub will equip you lots of timely insights.