Eagle Eye and News America Marketing to deliver brand messages and incentives to US and Canadian shoppers when and where it matters.
Leading marketing technology company Eagle Eye Solutions (Eagle Eye), is partnering with News America Marketing (NAM), the premier marketing services company in the U.S. and Canada, to deliver next-generation retailer and brand marketing solutions. The agreement establishes a partnership where the parties will collaborate to provide personalized digital and analogue advertising and incentives in real-time to shoppers in the North American region.
"This agreement with News America Marketing represents an exciting new opportunity to introduce next-generation marketing solutions in North America with a partner that has a great product portfolio and an extensive client base," said Tim Mason, CEO of Eagle Eye. "Together, Eagle Eye and NAM will be able to offer market-leading promotions programming, capable of delivering data-driven, personalized offers and messages to digitally connected consumers in real-time."
The Eagle Eye AIR marketing technology platform will enable NAM to offer an integrated digital connection to consumers and provide an innovative solutions suite to its extensive retailer network and brand clients.
"We are excited to enter this partnership with Eagle Eye to deliver cutting-edge real-time marketing solutions to our clients," said Martin Garofalo, CEO of News America Marketing. "This is a significant milestone in executing on NAM’s strategy to deliver open-platform digital innovation across our network. The AIR platform provides superior infrastructure and features for brands and retailers to understand and communicate with their customers. We believe that Eagle Eye is a best-in-class solution that, combined with NAM’s core capabilities, will create significant value for all players."
Starting this summer, NAM and Eagle Eye will take a new suite of products to leading retailers, delivering digital capabilities that power personalization across the most innovative retail journeys in the marketplace.
About News America Marketing
News America Marketing (NAM) is the premier marketing partner of some of the world’s most well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. News America Marketing’s solutions are available via multiple distribution channels, including publications, in stores and online, primarily under the SmartSource brand name and through the Checkout 51 mobile application. News America Marketing, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at newsamerica.com.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!