Skip to the main content.
On-Demand Webinar:
Subscribed to Success

Subscribed to Success eBook & Webinar

Watch On-Demand

Annual Report for FY23

Eagle Eye Annual Report FY23

Download Report

1 min read

UK Supermarket Leader Morrisons Selects Eagle Eye to Supercharge Loyalty and Promotions Capabilities

UK Supermarket Leader Morrisons Selects Eagle Eye to Supercharge Loyalty and Promotions Capabilities

Eagle Eye, a leading SaaS technology company powering real-time, omnichannel and personalised consumer marketing activities, has secured a five-year contract with Morrisons Supermarket Ltd, one of the largest supermarket chains in the UK, to further develop its loyalty and promotional offering.

Eagle Eye's AIR platform will enhance Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in store, online and on fuel. The new offering will create more ways of engaging with customers and help the supermarket scale the number of broadcast and targeted offers available, giving customers more reasons to shop at Morrisons.

The scheme will be rolled out to all 499 stores nationwide and is expected to go live later in 2023.

The delivery of an enhanced digital loyalty and promotion solution will enable Morrisons to continue to innovate its in-store and online customer experience to drive incremental sales and to become more personalised at scale.

Rachel Eyre, Morrisons Chief Customer & Marketing Officer, said: "This has been a transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers."

Tim Mason, CEO of Eagle Eye, said: "We are excited to have won this multi-year contract with Morrisons, one of the UK's leading supermarkets, and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need. We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector at a time when providing value for consumers has never been more important."

Our Air Platform Is Now Live with Loblaw's PC Optimum Loyalty Program

1 min read

Our Air Platform Is Now Live with Loblaw's PC Optimum Loyalty Program

We’re excited to announce that our Eagle Eye AIR platform is now live, enabling the new PC Optimum loyalty program from Loblaw, Canada’s leading food...

Read More
Eagle Eye Selected to Join Cohort 1 of the London & Partners Grow London Global Programme

1 min read

Eagle Eye Selected to Join Cohort 1 of the London & Partners Grow London Global Programme

Eagle Eye, a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing, has been selected as one of...

Read More
Giant Eagle Selects Eagle Eye for Loyalty & Personalisation

1 min read

Giant Eagle Selects Eagle Eye for Loyalty & Personalisation

Eagle Eye, the global marketing technology company, today announces Giant Eagle, a regional food, fuel and pharmacy retailer and one of the 40...

Read More