Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher [CXM]

In "Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher", Sarah Jarvis explores the evolving role of loyalty programs in the retail industry, transitioning from engagement tools to significant revenue drivers and brand differentiators.

Retailers worldwide are enhancing their loyalty programs by incorporating paid subscription plans, offering extra benefits, and generating recurring revenue. For instance, Tesco in the UK and Target in the U.S. have introduced paid tiers that provide substantial savings and exclusive services to subscribers.

These subscription models extend beyond basic perks like free delivery, demanding innovative strategies to provide greater value. Retailers are now implementing advanced technologies such as AI and machine learning to personalize promotions and manage customer data efficiently, enhancing the overall customer experience.

The key to success in these programs is providing tangible value that reduces churn and maintains customer engagement. Technologies that enable real-time interaction and personalized communication are essential in achieving these goals.

Learn more about Sarah’s strategies to strengthen loyalty and subscription programs.