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The New Rules of Engagement [Canadian Grocer]
Every leader in the grocery sector must stay informed about sector trends and changing shopper habits. The customer loyalty metric is one such hotly...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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Eagle Eye on 10 May, 2024
In "Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher", Sarah Jarvis explores the evolving role of loyalty programs in the retail industry, transitioning from engagement tools to significant revenue drivers and brand differentiators.
Retailers worldwide are enhancing their loyalty programs by incorporating paid subscription plans, offering extra benefits, and generating recurring revenue. For instance, Tesco in the UK and Target in the U.S. have introduced paid tiers that provide substantial savings and exclusive services to subscribers.
These subscription models extend beyond basic perks like free delivery, demanding innovative strategies to provide greater value. Retailers are now implementing advanced technologies such as AI and machine learning to personalize promotions and manage customer data efficiently, enhancing the overall customer experience.
The key to success in these programs is providing tangible value that reduces churn and maintains customer engagement. Technologies that enable real-time interaction and personalized communication are essential in achieving these goals.
Learn more about Sarah’s strategies to strengthen loyalty and subscription programs.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
1 min read
Every leader in the grocery sector must stay informed about sector trends and changing shopper habits. The customer loyalty metric is one such hotly...
1 min read
We understand that a lot can change in 30 years, especially in the world of customer loyalty.
2 min read
Loyalty programs in any industry can make or break a brand's reputation. From the way a company manages personal data to how it markets to recurring...