The integration enables a socially-conscious marketplace to use promotional ‘codes for good’ to connect diners with restaurants and provide free meals to fight hunger.
Leading marketing technology company Eagle Eye Solutions is partnering with TangoTab, the popular socially-conscious mobile app that connects diners with restaurants to donate free meals to charity.
TangoTab was founded in 2010 by serial entrepreneur and philanthropist Andre Angel and has already donated 4 million meals to US charities fighting hunger. Listing over 100k participating food outlets, it donates a free meal to those in need every time a customer checks in to dine via its free mobile app.
Tapping into the rise of the ‘kindness economy’ and more conscious consumer consumption, the upcoming national launch of TangoTab will help embattled foodservice and hospitality operators drive footfall and sales as they look to recover in the wake of the Covid-19 lockdown. Instead of offering a discount, the app promises consumers that "when you eat, they eat": a donation made each time a diner checks in at a participating venue enables TangoTab to provide a local food organisation enough to cover the cost of a meal for someone in need.
Eagle Eye will play a central role in TangoTab’s UK launch. It will facilitate the customer check-in and donation process through its AIR marketing platform. It will generate unique "codes for good" at check-in to provide TangoTab with the real-time redemption validation it needs to collect its charitable revenues. Eagle Eye AIR will also provide the scale to rapidly build a charitable community marketplace for UK diners by connecting TangoTab to Eagle Eye’s extensive client network of over 5,000 UK hospitality venues.
"The hospitality industry has borne the brunt of the impact of the global pandemic during lockdown. So, it’s fantastic to partner with an innovative concept like TangoTab that helps operators attract more custom by using our AIR platform for good as the lockdown is eased," said Al Henderson, Chief Sales Officer, Eagle Eye. "We’re incredibly proud to provide the Eagle Eye AIR platform integration, redemption network and issuance capabilities for such a great cause, ensuring that the revenue TangoTab generates can be easily and accurately tracked, attributed and put towards feeding those most in need."
"More than 8 million people in the UK are struggling to afford to eat, and 1.5 million go whole days without food. TangoTab’s mission is to empower diners to be part of the solution in a simple, frictionless way. Just check in at a restaurant through the TangoTab app, and we will donate a meal to someone in need," said Stefano Giolito, Co-Founder of TangoTab UK. "We believe that businesses can be a force for good. Not only do we want to tackle the hunger emergency in the UK, we are keen to partner with its hospitality industry to create a meaningful and compelling incentive for diners as the lockdown is eased."
About Eagle Eye Solutions Group Plc
Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real-time through coupons, loyalty, apps, subscriptions and gift services.
Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost while driving marketing innovation.
The Company's current customer base comprises leading names in UK Grocery, Retail and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, JD Sports, Greggs, Mitchells & Butlers, Pizza Express and in Canada, Loblaws, Shoppers Drug Mart and Esso.
Eagle Eye is headquartered in Guildford, United Kingdom and has offices in Manchester, Toronto, Canada and Melbourne, Australia.
Web – https://www.eagleeye.com
Twitter – @WeAreEagleEye
About TangoTab
We feed a local person-in-need every time you use the TangoTab UK app to order a meal: “When You Eat, They Eat”. We create triple benefits of improving food service margin, place relevant purpose at the heart of the customer experience and reducing UK food poverty. It’s a marketplace connecting consumers with meal options which help feed others too.
Our mission is to address the underlying issues that perpetuate food insecurity while, at the same time, taking care of the immediate needs of those struggling with hunger.
We launch in the UK during Summer 2020 and we are deploying funds into hunger relief charities and projects that increase an area’s access to fresh and nutritious produce and address the daily needs of those struggling to make ends meet.
So far in the USA, 100,000 member restaurants and 200,000 member diners have provided almost 4 Million meals.
Web – www.tangocharities.org
Twitter – @tangotabuk
For further information at Eagle Eye, please contact:
Martin Pang, Marketing Director (marketing@eagleeye.com)
Tel: +44 (0)844 824 3686
For further information at TangoTab, please contact:
David Pickles, Co-Founder (david@tangotab.co.uk)
Tel: +44 (0)7773 377101
Stefano Giolito, Co-Founder (stefano@tangotab.co.uk)
Tel: +44 (0)7768 768596
Eagle Eye on 29 April, 2024
