The Solution
IMO deployed Eagle Eye’s out-of-the-box app solution, launching a multi-faceted proposition to drive digital customer engagement across IMO’s international markets. Key features of our solution include:
- Digital Stamp Card: Drives customer loyalty and repeat business by rewarding regular visits. Customers receive 1 stamp upon registering an account, 1 stamp for each qualifying sale, a money off voucher after 3 stamps, and a free premium wash after 6 stamps.
- Pre-Paid Vouchers & Bundles: Allows customers to pre-pay for washes via their app, with options to purchase cost-effective bundles of 2, 3, 6, or 12 washes. Vouchers are stored in the mobile app Wallet and can be redeemed in real-time.
- Subscription Service: Offers B2B customers a cost-effective monthly subscription with four wash types: Lite, Regular, Frequent & Luxury. Payments are managed by Chargebee, and vouchers are allocated monthly upon successful payment.
The Results
- 1.5 million active app users 18 months after launch
- 1m stamps have been collected via scheme
- 65% growth in active app users in last year
- Digital now accounts for 10% of revenue (previously only 0.3%)
- Digital customers spend 50% more than unknown "drive-up" customers
- 38% of app customers choose premium products vs 22% of "drive-up" customers
- 130% increase in bundle sales, delivering a new, predictable revenue stream
The Benefits
- Continuous growth in higher-spending digital customers, positively impacting total revenue
- Boosted recurring sales through the subscription service, enhancing customer retention and guaranteeing future spend
- Increased active app users and customer loyalty through the stamp card scheme
- Safe and secure contactless payment method, speeding up service and improving the customer experience
- Ability to target and incentivize specific customer groups through personalized messaging, driving ongoing engagement and creating upsell opportunities
