Eagle Eye Powers Virgin's New Rewards Program

Eagle Eye Powers Virgin Red's Real-Time, Multi-Partner Loyalty Program

Eagle Eye, a leading SaaS-based marketing technology provider, has been confirmed as the key loyalty platform powering Virgin Red—Virgin's innovative rewards club. Initially launched as an invite-only program in November 2020, Virgin Red opened to all UK members, including Virgin Atlantic Flying Club participants, on February 8, 2021. The Eagle Eye AIR platform was selected for its ability to manage billions of points in real time across a growing network of partners.

A Unified Rewards Ecosystem Across Multiple Brands

Virgin Red allows members to earn and spend Virgin Points across five key categories, combining Virgin-owned companies with third-party partners in retail, energy, and entertainment. Members can also donate points to support causes such as local charities, environmental initiatives, and small businesses, making the program both rewarding and socially impactful.

After signing a two-year deal with Virgin Red in early 2020, Eagle Eye collaborated closely with the Virgin team to deliver a scalable, real-time loyalty infrastructure. A major milestone was the rebranding of Virgin Atlantic Flying Club miles to Virgin Points in September 2020. All existing points were successfully migrated to the Eagle Eye AIR platform, which now serves as the central ledger of the program.

Real-Time Loyalty Management and Seamless Customer Experience

The AIR platform consolidates all point transactions across the Virgin Group and partner ecosystem. With real-time APIs, new partners can be integrated quickly, and offers or updates deployed instantly. Members can track their balance via the Virgin Red mobile app or website, with the confidence that Virgin Points never expire.

This agile setup supports a dynamic and personalized experience while enabling Virgin Red to evolve with changing customer expectations. The platform’s flexibility ensures future innovations—such as targeted offers, gamified engagement, and contextual loyalty campaigns—can be delivered at speed and scale.

"We are thrilled to be working with Eagle Eye, and our teams have worked as one to ensure that the Virgin Red vision becomes a reality. Our purpose is to enable our members to embrace life, get more from every relationship across the Virgin Group, and give back to the community and the world around them."

– Phil Young, Chief Technology Officer, Virgin Red

"We are delighted to be partnering with Virgin Red. Our proven capability in managing enterprise loyalty programs at scale gives Virgin Red the ideal platform to evolve and keep customers engaged. We’re excited to support this game-changing rewards club as it expands into new sectors."

– Tim Mason, Chief Executive Officer, Eagle Eye