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ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Become a Partner

Contact us to find out how we can enable your teams on our platform.

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Purple Labs

Will it make the boat go faster?

11 min read

Will It Make The Boat Go Faster?: an Agile journey

A reading of 'Will It Make The Boat Go Faster?', a story of the GB team's triumph in the men's rowing 8+ in the Sydney 2000 Olympics through an Agile lens.

Flow States

8 min read

Triggering the Flow State for Software Engineers

Assessing the psychological flow state of Software Engineers with the aim of maintaining and improving employee engagement.

6 min read

Naming Things Doesn’t Have To Be Hard

Naming things is hard, but we don't need to make it harder for ourselves.

computer-screen-turned-on-159299

9 min read

What makes a good code review?

Code Reviews: Practical suggestions for the code author and the code reviewer.

2 min read

Visualising your data

Assessing models through Data Visualisation...

JohnD-PurpleLabsLaunch

3 min read

Introducing Purple Labs

Introducing Purple Labs, an incubator for our collective ingenuity...