Eagle Eye Solutions, the SaaS-based provider enabling one-to-one performance marketing, is partnering with marketing automation provider Sprout CRM to enable hospitality operators to leverage customer data for loyalty and promotional campaigns.
The partnership gives hospitality operators the ability to aggregate and enrich customer data to enhance customer profiles and increase customer engagement and loyalty.
Eagle Eye's AIR platform enables marketers to bridge online and offline marketing using unique voucher codes that can be securely redeemed at the point of sale within operator venues. Operators using the AIR platform can set up promotional campaigns for food and drink offers and track voucher redemptions in real-time.
Sprout's CRM platform allows brands to aggregate their data via multiple data channels, segment and manage that data and ultimately leverage the data via a number of communication tools, including email, SMS and automated triggered campaigns. The platform allows brands to drive strong engagement, combined with targeting the right message, giving a reason to visit / purchase, at the right time, therefore generating long-term loyalty and advocacy. Sprout's group hierarchy capability also allows multi-site, multi-brand, multi-lingual operators to manage their marketing communications centrally as well as giving the ability for venues to manage their campaigns locally should they wish. Having operated for over 12 years globally, Sprout works with a number of leading UK Food & Beverage brands, including Shake Shack, Big Easy, Inamo, Chopstix, Coffeesmiths, Beds & Bars, The London Cocktail Club and Sushi Daily.
The combination of the data collected by Eagle Eye and the campaign data from Sprout's marketing platform gives operators an end-to-end view of the effectiveness of their offers and helps them understand the life cycle of a customer.
"Sprout's expertise and knowledge of the hospitality market makes them an ideal partner for Eagle Eye," said Al Henderson, Chief Sales Officer at Eagle Eye. "This partnership gives hospitality operators the ability to unlock the value of the data they have to drive more visits and more revenue."
"Eagle Eye's loyalty and promotions capabilities are unparalleled in the retail and hospitality sectors. What they have achieved is huge kudos to them. Joining forces and leveraging each other's capabilities to create a one-stop solution for brands and venues is a powerful proposition," said Dhilon Solanki, UK & EMEA Director.
About Eagle Eye Solutions
Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real-time through coupons, loyalty, apps, subscriptions and gift services.
Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.
The Company's current customer base comprises leading names in UK Grocery, Retail and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, JD Sports, Greggs, Mitchells & Butlers, Pizza Express and in Canada, Loblaws, Shoppers Drug Mart and Esso.
Eagle Eye is headquartered in Guildford, United Kingdom and has offices in Manchester, Toronto, Canada and Melbourne, Australia.
Web – https://www.eagleeye.com
Twitter – @WeAreEagleEye
About Sprout CRM
Sprout is a dedicated CRM marketing automation platform built specifically for the hospitality, leisure and events industry - built by operators for operators. Launched 12 years ago in Melbourne, Australia; in 2019, Sprout launched in the UK, working with a range of restaurants, bars, pubco, QSR and late-night operators. The platform allows your brand to aggregate your data, manage and structure that data and then leverage that data with a number of communications tools, including email, SMS and automation. Our current global client portfolio includes Shake Shack, Nandos, Big Easy, Inamo, Hard Rock Cafe, Vapiano, Bounce, Chopstix, London Cocktail Clubs, byChloe, Baskin Robbins, Subway, ChaTime, Shangri La, Marriott, Accor, Hilton and many more. Sprout is also a white-label marketing cloud designed for agencies, software companies and their clients.
Web – https://sproutsend.com
Instagram, Facebook, LinkedIn: @sproutsend
Eagle Eye on 31 March, 2023
