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How Predictive AI is Transforming the Retail Industry [MartechView]
The article "How Predictive AI is Transforming the Retail Industry" explores the transformative impact of predictive AI on retail. While McKinsey...
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British technology company Zipabout has created an innovative solution to get the UK’s high street back on its feet once lockdown ends and encourage growth in the future.
Ground-breaking technology promises to kickstart a green-led economic recovery from Covid crisis
British technology company Zipabout has created an innovative solution to get the UK’s high street back on its feet once lockdown ends and encourage growth in the future. It enables transport operators to connect with brands, businesses and retailers of all sizes and reward passengers for using public transport, encouraging sustainable options in the long term.
The idea is being championed by the government, transport operators and brands alike because it represents a win-win situation for everyone involved:
Bus passengers using Oxford Bus Company’s Oxontime Connect on Messenger received a 'Thank you for travelling' message and were offered a free hot drink at their local cafe chain. At the end of their journey, they received a unique QR code and directions to their nearest store to redeem it.
Alex Froom, Zipabout CEO, said: "Zipabout’s real-time personalised information service already helps passengers travel easily and safely. It can now connect bus and rail operators with brands and retailers, empowering them to reward and incentivise sustainable travel and help kickstart a green-led economic recovery from this crisis."
Al Henderson, Chief Sales Officer at Eagle Eye Solutions, added: "This is a great example of how technology can make a difference to our everyday lives. We are excited to be working with Zipabout to get people back onto the high street via public transport once lockdown eases. Our promotions and loyalty platform seamlessly integrates with Zipabout’s technology and the retailers’ point of sale systems to give customers that special treat."
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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