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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Anne de Kerckhove

Non-Executive Chair

Anne has over 20 years of experience in leading some of the fastest-growing B2B and B2C technology, data, media, e-commerce and entertainment companies in Europe, both as an executive and as a NED. After working as a banker in Canada and then a management consultant at the Boston Consulting Group in London, Anne decided to focus her career on technology and innovation. Until December 2023, Anne de Kerckhove was CEO of Freespee, a company in the customer experience orchestration space. Before that, Anne held several Managing Director roles in fast growing companies such as Videology, an online advertising technology platform and Inspired Gaming Group. Anne has over eight years of UK public company board experience. Anne currently sits on the board of 888 – William Hill as SID and chair of the nomination and ESG committees. Previously, she was a NED at 7digital, a B2B and B2C music streaming company. Anne is an angel investor, mentor and LP in over 25 early-stage start-ups and entrepreneurial funds including CRE and Daphni. She is actively involved in promoting women on boards and within the tech industry and is a speaker at business conferences and events. She is also a guest lecturer at INSEAD. Anne holds a Bachelor of Commerce from McGill University and an MBA from INSEAD.