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Powering the personalized marketing revolution globally.

We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.

 

Trusted by:

golden-rule-personalisation-drk

 

The Golden Rule: Treat people the way they want to be treated.

That is the very heart of personalization.

That's why every product we offer enables organizations to follow the golden rule, helping them to earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

We are a team of "Purple" problem solvers

- it’s in our DNA

We exist to solve the biggest problems facing the world’s leading customer-centric businesses.

How do we do that? Through our amazing team of "Purple" people.

To find out more about the values that guide us and our exceptional culture, which enables us to deliver exceptional work, head here.
We are Purple

Our Products

Every product we offer helps retailers earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

Eagle Eye AIR

The world's most flexible and scalable loyalty and personalization platform hosted on Google Cloud Platform.

+
850
m

Personalized offers every week

+
500
m

Loyalty Wallets

150
ms

Average API response time

Discover our Omnichannel Marketing Platform

The technology that Eagle Eye provides has helped transform how we can reward and recognise our customers in real-time.
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Glenn Baker
General Manager of Everyday Rewards Woolworths

Plug and Play

We are partner agnostic which means that we will integrate with anyone you need us to (POS systems, ecommerce platforms, apps, marketing automation tools, CRM systems, Wi-Fi providers etc.) to enable you to deliver your desired strategy.

Check Out Our 80+ Integrations

Eagle Eye integrations

Eagle Eye Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.
2 MIN READ

Actively Manage Loyalty Programs to Drive ROI

Feb 24, 2025 by Sarah Jarvis

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for...
4 MIN READ

The Evolution from Monolithic to Microservices Architecture

Feb 12, 2025 by Jack Bolton

Software development has changed a lot over the years, and so has the way we design systems. One big shift that’s made...
4 MIN READ

Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach

Feb 3, 2025 by Sarah Jarvis

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are powerful mechanisms for...
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