Eagle Eye Solutions (Eagle Eye), a SaaS-based provider enabling one-to-one performance marketing, has partnered with voice app developer Voxly Digital to enable brands to run voice-activated campaigns using Amazon Alexa and Google Assistant.
According to the latest "State of Voice" report by Voxly Digital, 86% of the UK public used a voice assistant in the past six months. Smartphones remain the most popular device for voice interactions (66%), followed closely by smart speakers.
Eagle Eye's AIR platform empowers retailers, hospitality operators, and brands to activate promotional campaigns that connect with consumers both online and in-venue. Major brands including Pret A Manger, Greene King, Diageo, Brewdog, Carlsberg, and Bacardi rely on the Eagle Eye platform to drive customer acquisition and redemption across a broad UK network of retail stores, bars, pubs, and restaurants.
Now, through its partnership with Voxly Digital, Eagle Eye adds voice-enabled customer engagement to its offering. Advertisers can integrate a voice call-to-action into their media and advertising campaigns, allowing consumers to "talk to the brand" through Alexa or Google Assistant. These fast, voice-based experiences take less than a minute and are proven to increase opt-ins and sales conversions.
"Innovation is at the heart of Eagle Eye, which is why we're excited to be working with Voxly Digital as voice-assistant usage accelerates. Using voice in marketing campaigns offers a frictionless way for brands to engage and convert customers. This is a smart and scalable way to drive foot traffic across Eagle Eye's national network of retail and hospitality venues."
– Al Henderson, Chief Sales Officer, Eagle Eye Solutions
"Voice assistants are no longer an emerging tech. They're now a mainstream part of daily life for many in the UK. We're thrilled to partner with Eagle Eye to help brands tap into Alexa and Google to generate buzz, increase opt-ins, and boost customer conversion."
– Ravi Lal, CEO and Founder, Voxly Digital
Voxly Digital is Europe's leading voice agency. Our mission is to build the world’s best voice experiences for Amazon Alexa and Google Assistant. We offer Voice Consulting & App Development, get your content Voice-Ready, and are experts in Voice Analytics & CRM. Our clients include dozens of global brands like Unilever, COTY, Diageo, BMW, BBC Match of the Day Magazine, Joe Wicks, Public Health England, Sony, and many others.
Learn more about Voice by downloading our reports here: https://www.voxlydigital.com/voice-stats
Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.
Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.
The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour and Tesco.
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