Feed It Back and Eagle Eye Solutions Join Forces to Support Hospitality Industry Recovery
Feed It Back and Eagle Eye Solutions are partnering to help hospitality operators recover from the impact of COVID-19 by offering free access to their marketing platforms.
As many operators have pivoted to offer delivery and curbside pickup during lockdowns, the two companies are providing complimentary use of their platforms to reward customers for completing feedback surveys. This new initiative is designed to boost customer loyalty and encourage repeat visits post-lockdown through vouchers that incentivize future in-store visits.
Hospitality operators offering delivery or pickup services can include branded point-of-sale materials with each order, directing customers to a fully branded, customizable survey. After completing the survey, customers receive a promotional voucher—issued via Eagle Eye's AIR platform—encouraging them to return in person once venues reopen.
Feed It Back's customer feedback solution is fully integrated with Eagle Eye’s digital marketing platform, ensuring a seamless customer journey from survey completion to voucher redemption. Clients already using the solution have reported voucher redemption rates exceeding 60%.
Al Henderson, Chief Sales Officer at Eagle Eye said, "The ability to gather customer feedback and contact details has never been so important in these challenging times. This initiative allows operators to use our platforms for free to reward customers for their online orders whilst incentivising them to visit their venues when lockdown lifts."
Carlo Platia, CEO at Feed It Back, said: "Operators are working hard to generate sales via delivery and click & collect whilst also planning how best to fully reopen. This initiative will give operators, at no cost, the data to perfect their delivery and click & collect process, to ensure these sales are maximised and to drive those customers back to their outlets when they reopen."
Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.
Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.
The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour and Tesco.
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Feed It Back is a company that tracks the word on the street about operators, through immediate feedback on experiences and online review platforms, such as Facebook and TripAdvisor. It aggregates all feedback into one easy to use platform that allows operators to efficiently deal with feedback they otherwise wouldn’t have heard, reward employees for excellent service and turn negative experiences into positives.
The company is managed by experienced operators Julia and Carlo Platia, who drew on their experience running a cocktail bar and restaurant to launch the platform in 2008. It currently boasts a range of clients including: Loungers, Las Iguanas, Dirty Martini, Brains, and Be at One, to name a few.