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Tesco Leverages AI to Gamify Loyalty Program Challenges | Eagle Eye

Written by Eagle Eye | 3 May, 2024

Tesco is launching a personalized challenge program for three million Clubcard members using AI. Starting May 20, 2024, participants will receive 20 personalized tasks over six weeks, with a chance to earn up to £50 in Clubcard points. This initiative aims to enhance customer experiences through personalization using EagleAI. To learn more, read the full article.