The article Retail experts share top tips for BFCM success offers valuable insights for businesses looking to maximize their revenue during the Black Friday and Cyber Monday (BFCM) sales period, which generated a staggering $9.3 billion in sales globally in 2023 alone. It highlights the importance of adopting an "always on" marketing strategy, emphasizing that brands should focus on consistent, year-round engagement with customers rather than relying solely on seasonal spikes. Jasmine Allen, head of performance, stresses the need for brands to integrate BFCM into a broader marketing plan, promoting products and offers throughout the year to foster stronger customer relationships.
Additionally, the article features insights from retail experts, including Miles Toolin, head of sales engineering for Asia Pacific at Eagle Eye, who underscores the significance of creating a seamless shopping experience that bridges online and in-store interactions. Other key strategies discussed include leveraging customer data for targeted marketing, extending the sales period to ease consumer decision-making, and proactively promoting loyalty programs to enhance customer engagement. By embracing these innovative approaches and the power of generative AI, brands can not only thrive during BFCM but also build lasting customer loyalty. For more detailed strategies and expert opinions, read the full article.