[London / Dublin – October 2026] - Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, today announced that Tesco has completed the roll-out of PromoBase across more than 190 stores in the Republic of Ireland.
The deployment builds on a highly successful partnership that began two years ago, when Tesco migrated from its incumbent supplier to Eagle Eye PromoBase and rolled out real-time validation of GS1 coupons at the checkout across its 3,000+ UK stores.
That UK implementation has delivered measurable results, reducing coupon fraud by £530,000 and cutting the time required for manual code entry and validation from 208 days to just one hour - a transformational improvement in how a retailer of Tesco's scale manages CPG promotions.
With the Irish roll-out now complete, Tesco's 190+ stores account for around 23% of the Irish market. Combined with Eagle Eye's existing PromoBase coverage at other leading Irish retailers, including SuperValu and Centra, PromoBase now validates GS1 coupons in real time across over 42% of the total Irish market.
Extending PromoBase into the Republic of Ireland with Tesco is a natural next step in a partnership that has already delivered outstanding results in the UK. Retailers and CPG brands have wrestled with coupon fraud, manual processing and settlement complexity for years. By validating promotions in real time at the point of sale - now across both the UK and Ireland - we're helping Tesco drive efficiency, eliminate fraud and create a smoother experience for their customers.
Tim Mason, CEO, Eagle Eye
PromoBase covers 99.9% of all CPG promotions and their qualifying products and validation rules in UK & Ireland, allowing retailers to instantly verify supplier-issued digital and paper coupons at the checkout. This eliminates coupon fraud at the point of transaction, removes paper-based processes and reduces the operational burden associated with coupon handling. For CPG brands, PromoBase enables faster reimbursement and access to real-time promotion performance data.
For more information about PromoBase or Eagle Eye, or to arrange an interview with Tim Mason, please contact marketing@eagleeye.com.