Mitchells & Butlers, one of the UK’s largest hospitality operators, partnered with Driftrock and Havas to launch a successful footfall-driving campaign aimed at increasing in-venue visits and measurable customer engagement.
The campaign offered a 25% discount redeemable at Toby Carvery and Harvester locations across the UK. Designed to track online-to-offline conversions, the initiative leveraged geo-targeted ads and real-time reporting to drive both coupon redemption and lead capture.
This campaign demonstrates the power of combining targeted promotions with digital advertising and smart data capture to increase foot traffic and build a high-intent marketing database.
Read the full case study on Driftrock for more insights into generating and converting leads through digital-to-store campaigns.