Marketing in the Moment: The Power of Advanced Personalization

Written by Eagle Eye | 17 September, 2023

Marketing in the Moment: How Advanced Personalization Is Shaping Retail Engagement

Marketing in the Moment is redefining customer engagement by enabling retailers to deliver highly personalized, real-time offers based on both customer data and contextual factors. It marks the next evolution of personalization - one that happens precisely when and where it matters most.

Why It Matters

Retailers that successfully activate "in-the-moment" strategies outperform competitors by up to 30%. This approach bridges the gap between personalized online experiences and in-store interactions, using location, behavior, and intent to drive relevance and conversions.

How It Works

Marketing in the Moment relies on a combination of identity, context, and automation. Here's how:

Customer + Context = Action: Personalization is driven by who the customer is, combined with where they are and what they’re doing at that specific moment.
Contextual Triggers: These include time of day, location, weather, shopping history, and behavioral intent signals.
Real-World Applications:
- Serving a tomato offer while a shopper is in the produce aisle
- Sending a morning coffee deal to a loyalty member as they enter the store
- Triggering a personalized reward notification after checkout to encourage a return visit

Powered by the Eagle Eye AIR Platform

The AIR platform enables "Marketing in the Moment" by bringing together customer identity, transactional history, and contextual data. It allows marketers to:

Generate and deliver real-time offers across digital and physical channels
Automate complex personalization logic at scale
Manage billions of interactions weekly and support over 500 million personalized offers each week

"Marketing in the Moment isn't just the future - it's what today’s digitally connected consumers expect. It's about delivering the right message to the right person, in the right place, at the right time."

Why Retailers Must Act Now

With one-third of consumers now shopping both in-store and online during a single purchase journey, a seamless omnichannel experience is no longer optional. Customers want convenience, relevance, and real-time engagement - and they reward brands that deliver it.

Marketing in the Moment gives retailers the ability to meet these expectations while increasing conversion rates, enhancing loyalty, and improving ROI across marketing efforts.

Learn more about how Eagle Eye enables Marketing in the Moment and download the full whitepaper here.