In the article "Game On: Gamification Rewards Grocers Who Think Outside the Box" published by The Food Institute, Cédric Chéreau, Co-Founder & Managing Director at EagleAI (a part of Eagle Eye), shares how leading grocers are turning gamified engagement into serious business results.
Chéreau explains that today's most effective campaigns go beyond gimmicks. By combining interactive elements like spin-the-wheel games or scratch cards with meaningful rewards - such as loyalty points, cashback, or personalized incentives - retailers can build long-lasting customer engagement.
"It's not about the game itself," says Chéreau, "but the relevance and repeatability that drive real results."
While gamified campaigns may appear simple on the surface, the backend infrastructure must deliver. EagleAI supports this through a cloud-based platform that leverages machine learning and predictive AI to tailor each interaction in real time—ensuring every customer experience is rewarding, personalized, and data-smart.
The insight? Gamification must be both fun and functional—and execution is as important as creativity.
When powered by predictive AI and aligned with a broader loyalty strategy, gamification is more than a trend - it's a powerful tool for:
It transforms routine shopping into an engaging opportunity for incremental spend and brand connection.
Read the full article on The Food Institute.