Mitchells and Butlers, one of the UK’s largest hospitality operators, launched a footfall-driving campaign with Driftrock and Havas, offering a 25% discount at Toby Carvery and Harvester locations. The campaign, designed to engage consumers and measure online to offline conversions, successfully issued 105,000 coupons with a 5% redemption rate across over 200 venues. This initiative, which included geo-targeted ads and real-time reporting, also generated 67,000 opt-ins. For more insights on how to generate and convert leads, read the full article.