In her article for IT Brief Australia, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, emphasizes the critical role of personalisation in modern retail. She argues that personalisation, powered by artificial intelligence, is not only enhancing customer experiences but also driving significant business profitability.
Jarvis highlights how retailers are leveraging vast amounts of first-party data to deliver tailored experiences across various channels. By integrating technologies like Kubernetes, BigQuery, Looker, and Vertex AI, Eagle Eye enables real-time personalisation at scale, supporting global retailers such as Tesco, Carrefour, and Woolworths.
The article also explores the future of personalisation, noting the potential of predictive and generative AI to further refine customer interactions. Jarvis envisions a retail landscape where personalisation extends beyond promotions to encompass aspects like personalized cooking programs and health tracking, offering consumers more value and fostering deeper brand loyalty.