Big-box retailers are revolutionizing in-store shopping by integrating digital technologies like virtual fitting rooms, interactive displays, and personalized smartphone promotions to enhance customer experiences and operational efficiency. Sarah Jarvis, Communications and Propositions Director at Eagle Eye, highlighted on Experts Talk how these digital augmentations make shopping more dynamic and personalized, akin to online platforms like Spotify and Netflix. For a deeper dive into how these innovations are transforming retail, read the full article.