In the article "Top Women in Tech Reveal the Tech Trends for 2025" on Women Love Tech, leading female experts share their predictions for the upcoming year's technological advancements. Sarah Jarvis, Communications and Propositions Director at Eagle Eye, discusses the evolution of loyalty programs, highlighting a shift towards third-party redemption partnerships that move beyond traditional single-brand rewards. She cites examples like Westpac's partnership with Woolworths and Asda's digital "Cashpot for Schools" program, emphasizing the need for sophisticated real-time partner management systems to handle the increased operational complexity.
The article also features insights from other industry leaders:
Joyce Gordon, Head of Generative AI at Amperity, discusses how AI adoption will create a divide between companies that thrive and those that struggle, emphasizing the importance of clean, well-organized customer data.
Jasmin Allen, Head of Performance at Impressive, talks about the evolution of user experience in e-commerce, noting that shopping will become more seamlessly integrated into social apps and digital platforms.
Janice Chan, VP Platform & Client Service APAC at Nexxen, highlights the growth of retail media, explaining how advertisers can connect with shoppers at pivotal moments in their buying journey through various digital properties.
These insights provide a comprehensive overview of the technological trends set to shape 2025, offering valuable perspectives for businesses aiming to stay ahead in a rapidly evolving digital landscape.