Smaller and mid-sized retailers are now effectively competing with larger counterparts by adopting digital strategies that enhance customer value and operational efficiency. On an Experts Talk segment, Sarah Jarvis of Eagle Eye emphasized the transformative impact of digital integration in retail, showcasing how data-driven decision-making is revolutionizing operations and customer engagement. Highlighting Pret a Manger's success with digital promotions, Jarvis illustrated how digital tools are central to modern business strategies. To explore how smaller retailers are leveraging digital innovations, read the full article.