Eagle Eye, the marketing technology company, is pleased to confirm its role as a key technology provider for Virgin Red, Virgin’s new rewards club. Virgin Red launched on an exclusive, invite-only basis in November 2020 and, on 8 February 2021, removed the invitation-only format so that anyone could join, including all UK Virgin Atlantic Flying Club members. The Eagle Eye platform was chosen for its ability to process and manage the billions of points flowing across the programme, being earned and spent across multiple organisations.
Virgin Red members can earn and spend Virgin Points across five different reward categories, bringing together not only the Virgin companies but also partners across retail, energy and entertainment sectors. Virgin Red makes it easy for members to donate their points to good causes too, supporting local communities, charities, the environment or small businesses.
Having signed an initial two-year contract with Virgin Red Limited in early 2020, Eagle Eye has been working side by side with the Virgin team, building the technology platform that underpins the vision for this game-changing, multi-organisation rewards club. In September 2020, Virgin Red successfully rebranded Virgin Atlantic Flying Club miles to Virgin Points, which was a key milestone, with all points successfully transferred onto the Eagle Eye AIR platform, which now acts as the ledger for the new scheme.
Working as a key part of the Virgin Red technology ecosystem, the AIR platform consolidates all Virgin Points being earned and spent across the Virgin group and its partners. Eagle Eye’s APIs enable partners to be integrated quickly and easily and for points to be processed in real-time. This also enables members to keep track of their points, which never expire, through the Virgin Red mobile app and website. The flexibility of the platform enables new updates, offers, and functionality to be continually added to the programme.
Phil Young, Chief Technology Officer, Virgin Red says: "We are thrilled to be working with Eagle Eye, and our teams have worked as one to ensure that the Virgin Red vision becomes a reality. Our purpose is to enable our members to embrace life, get more from every relationship across the Virgin group and give back to the community and the world around them."
Tim Mason, Chief Executive Officer, Eagle Eye said: "We are delighted to be partnering with Virgin Red. Our proven capability and expertise in managing enterprise loyalty programmes at scale gives Virgin Red the ideal platform to continually evolve and keep customers engaged while taking us into new sectors. We are excited to see the potential of the club as it expands over the coming years."