Eagle Eye Solutions, a global marketing technology company that helps retailers create one-to-one customer connections, announced its inclusion in Loyalty360's 2021 Technology Today Report. The company is listed as an "All in One Supplier" within the grocery, retail, and c-store sectors.
Loyalty360 is a trade association for the customer loyalty and engagement industry, shared that within its recently released Technology Today report, brand marketers and suppliers will find an in-depth perspective on customer loyalty, an objective assessment of suppliers, key trends, and a more robust understanding of the challenges and opportunities both brands and suppliers face today.
The report features three main takeaways:
"While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex Martech landscape," says Mark Johnson, CEO of Loyalty360. "With our first Technology Today report, we hope to bring some clarity to the industry, benefiting both brand marketers and their supplier partners as both sides work together toward building best-in-class customer loyalty strategies."
To build the Technology Today report, Loyalty360 brought together insights from Loyalty360 Analyst Briefs, Loyalty360 Awards submissions, brand member small-sided meetings, technology-focused working groups, and more.
Tim Mason, CEO of Eagle Eye, said, “We are delighted to be included in this report which reinforces the value and commitment Eagle Eye delivers to clients, who are now able to create digital connections with their customers and improve the efficacy of their promotions and loyalty programs using our AIR Platform."
Eagle Eye works with leading retailers, food & beverage companies, grocers and consumer-facing brands, providing them with the technology to connect all aspects of the customer journey in real-time. Eagle Eye AIR is an API-based SaaS platform that provides the most flexible, scalable, and future-proofed promotions, loyalty and gifting capability in the world. AIR solves the primary problem faced by leading businesses when trying to build deeper, more personalised relationships with their customers – connection.
"There is often a lack of understanding of what various suppliers offer, their core competencies, and the industries they specialize in," says Carly Stemmer Ivory, VP of Marketing for Loyalty360. "There is a monumental interest in customer loyalty – and a need that is perhaps more pressing than ever before. To meet and exceed customer expectations, differentiate oneself, and create meaningful connections, brands need the right technologies and partners in place to build and sustain successful loyalty strategies."
Loyalty360's Technology Today report is now available on Loyalty360.org.