In his article for Western Grocer, Joel Percy, Regional Director at Eagle Eye, discusses how grocers can leverage data-driven loyalty programs to support shoppers facing affordability challenges.
With grocery prices climbing due to factors like tariffs and inflation, consumers are seeking ways to stretch their budgets. Percy emphasizes that modern loyalty programs, powered by data and personalization, can offer tailored value to customers, enhancing engagement and fostering loyalty.
He highlights that successful retailers are moving beyond traditional discount models, utilizing sophisticated digital platforms to understand and respond to customer behavior. By analyzing purchase history and preferences, grocers can create targeted promotions that drive incremental sales while maintaining margins.
Percy also notes the importance of in-store recruitment strategies, such as staff incentives and exclusive digital offers, to increase digital loyalty program adoption. Optimizing the brick-and-mortar shopping experience, including at checkout, is essential for promoting program benefits and ensuring smooth digital onboarding.
In summary, data-driven loyalty programs represent a strategic approach for grocers to maintain customer relationships and profitability during challenging economic times.