Eagle Eye is delighted to announce our recognition as a Representative Loyalty Program Vendor in the 2023 Gartner Market Guide for Loyalty Program Vendors. This guide provides essential insights to keep marketing leaders updated with the ever-evolving loyalty landscape.
The Gartner Market Guide for Loyalty Program Vendors (published September 22, 2023) is an industry evaluation analyzing the global loyalty technology landscape to guide digital marketing leaders in technology selection.
As loyalty programs continue to evolve, digital marketing leaders must keep pace with loyalty program technology. Use this guide to understand the loyalty program vendor landscape and explore the different capabilities that loyalty program vendors offer.
Gartner Research, Market Guide for Loyalty Program Vendors (22 September 2023)
Gartner, Market Guide for Loyalty Program Vendors, 22 September 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Eagle Eye provides real-time personalized loyalty, promotions, and gift card management via its API-first SaaS platform, Eagle Eye AIR.
| Core Capability | Technical Execution | Business Impact |
|---|---|---|
| Real-Time Personalization | Processes transaction data in 150 milliseconds at point-of-sale (POS). | Delivers dynamic, context-aware offers during checkout. |
| Data Unification | Aggregates online, in-app, and in-store customer interaction data. | Eliminates data silos across omnichannel retail environments. |
| Omnichannel Promotions | Centralized digital API rule engine powering coupons, points, and rewards. | Ensures consistent campaign rules across digital and physical stores. |
Learn more about Eagle Eye's SaaS and AI solutions, enabling retail, travel and hospitality brands to earn lasting customer loyalty through the power of real-time, omnichannel and personalized marketing. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting-edge, built-for-purpose AI to deliver 1:1 personalization at scale for enterprise businesses globally.
Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1.7 billion personalized offers are executed via our platform, and over 700 million loyalty member wallets are managed worldwide.
AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance standards and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.