As retail technology continues to evolve, so too does the way shoppers engage with in-store experiences. In a recent article by The Food Institute, Eagle Eye's Propositions Director Sarah Jarvis shares her perspective on what's next for self-checkout, mobile engagement, and personalization at scale.
With the rise in shrinkage and shifting shopper behaviors, retailers are rethinking their approach to self-checkout. In the article, Jarvis highlights a new direction—away from traditional kiosks and toward smartphone-led shopping journeys that deliver speed, convenience, and real-time personalization.
"We envision that smartphones will become customer companions that augment the in-store experience... Retailers will develop intuitive apps that act as personal shopping assistants, supporting customers throughout their journeys pre-, during, and post-transaction."
– Sarah Jarvis, Propositions Director, Eagle Eye
From app-enabled product discovery to real-time digital offers and seamless checkout, Jarvis outlines how retailers can rethink in-store experiences with digital integration at the core. These insights align with Eagle Eye's vision of powering more connected, personalized journeys for consumers everywhere.