In a recent article from Econsultancy, industry leaders explore the shifting dynamics of FMCG retail heading into 2025. With consumers embracing a blend of physical and digital experiences, brands are being urged to future-proof their strategies by investing in technology, personalization, and data integration to remain competitive.
Consumers now expect seamless engagement across channels—whether shopping in-store, online, or via mobile apps. The ability to meet these expectations with tailored experiences is becoming a key differentiator for FMCG success.
The article emphasizes that FMCG brands must align their loyalty, data, and promotional strategies with omnichannel principles. Prioritizing flexible, integrated platforms that unify the customer journey will be vital for driving growth in 2025 and beyond.