Eagle Eye and Playable partner to bring gamified engagement to loyalty and promotions programs
By combining Eagle Eye’s AI-powered loyalty and personalised promotions platform with Playable’s marketing gamification technology, brands can create engaging loyalty and membership experiences that drive participation, capture richer first-party data, and activate smarter 1:1 marketing at scale.
Together, we enable retailers to turn loyalty into a true engagement engine - shaping behaviour, increasing engagement, and delivering real commercial value.
Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands has announced a new technology partnership with Playable, the leading marketing gamification platform.
The partnership enables brands to combine Eagle Eye’s loyalty and promotions capabilities with Playable’s gamification technology to create highly engaging loyalty and membership experiences that increase participation, capture valuable first-party data and drive more personalised marketing.
Brands can create engaging loyalty and membership experiences that encourage customers to actively participate while generating valuable first-party data for more effective personalization.
Through the integration, gamified experiences can connect directly with loyalty mechanics such as points, rewards, coupons and personalised promotions. Customers might earn points by completing a game, unlock rewards through interactive challenges, or trigger targeted offers based on their participation.
By linking engagement with loyalty incentives, retailers can increase programme usage, strengthen customer relationships and deliver more relevant marketing at scale.
Across these organisations, Eagle Eye powers core loyalty and promotions infrastructure, including points programmes, rewards, coupons and personalised offers; while Playable delivers engaging gamified experiences that encourage customers to interact with these programmes more frequently.
Together, the two platforms help brands increase engagement across loyalty ecosystems while enabling scalable campaign execution across web, mobile, apps and in-store environments.
“Modern loyalty is no longer just about transactions—it’s about interaction. By partnering with Playable, we are merging Eagle Eye's enterprise AI personalisation with world-class marketing gamification. Gamification is the ultimate engine for customer engagement because it turns everyday loyalty programs into immersive experiences. Together, we are helping retailers drive deeper participation, capture vital first-party data through play, and turn casual shoppers into passionate, lifelong brand advocates. “
- Al Henderson, Chief Partnerships Officer at Eagle Eye.
The partnership is particularly relevant for enterprise retailers across grocery, retail, ecommerce, and hospitality looking to maximise the value of their loyalty and membership programmes.
As loyalty strategies increasingly focus on first-party data, personalised marketing and customer lifetime value, combining gamification with loyalty infrastructure provides brands with a powerful new way to engage customers beyond transactional interactions.